Más Latino Launches “VIVA LATINO”, A Morning Show Celebrating Latino Culture and Community

Boston, MA — On September 15, in celebration of Hispanic Heritage Month, Más Latino is proud to announce the launch of its brand-new morning show: “VIVA LATINO” hosted by the sensational Cecy del Carmen. Debuting during this month of recognition and pride, the program will broadcast live from Boston to audiences across New England and throughout the United States, marking a new chapter in how mornings are lived, con sabor.

Currently co-host of the Más Latino Morning Show, Cecy has dedicated her career to engaging audiences and representing the Latino community. Her trusted presence both on-air and online makes her the natural choice to lead VIVA LATINO, a show designed to inform, entertain, and celebrate Latino culture every morning.

“For me, it’s about more than a show, it’s about being a voice that reflects, respects, and celebrates our community. I love starting the day with our listeners, it’s a privilege to be part of their mornings and their stories,” said Cecy del Carmen.

The launch of VIVA LATINO underscores Más Latino’s commitment to serving as a hub for Latino voices, music, and stories, bringing together community, culture, and connection at the start of each day.

“Cecy embodies the heart and spirit of Boston’s Latino community,” said Marta Lopez, Chief of Staff at Más Latino. “Her passion and commitment to community will make VIVA LATINO a must-listen show for audiences nationwide.”

VIVA LATINO will debut on September 15. Listeners can tune in live on 99.9 FM and stream nationwide via Más Latino on Facebook, maslatino on Instagram, and mas.latino on TikTok.

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About Más Latino

Más Latino is New England’s leading and fastest-growing Spanish-language media network, built to inform, engage, and uplift the region’s Latino community. With a powerful presence on Más Latino 99.9FM & 1300AM, a rapidly expanding digital platform, original podcasts, live sports coverage, and a dedicated mobile app, Más Latino delivers relevant, community-driven content that moves culture forward. Trusted by audiences and partners alike, Más Latino offers a direct, authentic connection to the Latino market helping brands lead with purpose and reach the heart of the culture.

Media Contacts

For Más Latino: info@maslatino.com

MÁS LATINO • BOSTON, MA